DoshFX
Straightforward Crypto
Brand Strategy
Overview
DoshFX approached us with a clear goal: to launch their brand and establish a strong presence in South Africa. Their focus was on promoting the selection of innovative features that have made DoshFX the sought-after 'all-in-one' platform it is today.
However, as we know, connecting with any audience goes beyond showcasing shiny features. This presented us with a familiar challenge: to create a meaningful bond with potential users beyond just the product's capabilities.
Problem
The crypto trading realm has become flooded with new contenders, all offering, to a certain degree, much of the same. In this process, the space has become homogenous, bland, sterile and unexciting. With this, our audience has seen exchanges, new offerings and 'get rich quick' crypto schemes become a dime a dozen.
Advantage
DoshFX simplifies crypto with its all in one platform.
Buy, sell, trade and manage investments.
Insight
The more I learn about crypto, the less I know.
Crypto is a complex, fast moving environment. The complexity comes with learning about crypto - and its ever changing rules, laws and dynamics.
Strategy
Show that DoshFX eliminates the clichéd 'get rich quick' crypto schemes by making trading and investing straightforward for all.
The Strategic Proposition
Straightforward Trading and Investing
The Creative
In the fast-paced and increasingly cluttered world of crypto trading, we knew we had to be groundbreaking, play with convention, cut the bull****, and have a blast doing it! Our mission was clear: to make something as intangible as crypto feel real and relatable.
So, we crafted an approach - one that connects with the audience as a person, not just a user. No more dull messages; we spoke their language, embraced their humour, and kept it refreshingly straightforward.
Straightforward Crypto
The Results
22million
Impressions
1.2million
Earned Media Impressions
122%
Increase In Platform Signups